Safe Trafikskola

Customer
Our job
Safe Trafikskola is today Sweden's largest digital traffic school and the company's ambition is to continue its strong growth journey. The company offers a unique solution where people who want to get a driver's license can do this from home completely digitally via a simulator. Webshark's mission was to help the company drive brand awareness and sales of driving school courses via digital channels. Advertising on social media and Google Ads was an important strategy for the company's growth. Webshark has therefore jointly developed an effective digital strategy together with the company's creative team.
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Webshark is sensitive to our needs and adapts in a responsive way and can quickly scale up and down according to our needs. Although they act as an external marketing department, they feel like an internal and important part of the company.
Pontus Kressner
Investors at Safe Traffic School

Communicate a unique offer

The challenges in the Safe Driving School project have been to communicate a new concept as a digital driving school for the market. In order to successfully drive conversions to the customer, an understanding and an interest in the company's offer is required. Therefore, we have used several different digital channels to be able to reach potential decision makers and lead them to a conversion.
Identify decision makers and market
Our ads have mainly been aimed at decision-makers, which in this case are often parents and young people who are about to get a driver's license. Our channel choice has been both brand-building and driven by demand. A clear geographic segmentation has been crucial to ensure profitability and results before we expand the ads.
Fast-paced and responsive team
Working with a startup like Safe Trafikskola, which is also launching a completely new method of obtaining a driver's license, is very exciting. It requires a team that can act quickly and be responsive in order to adapt the strategy to changes both within the company and in the market. The key to this has been our close collaboration with the founders and the marketing team.
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Let's find right together

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