Customer
Our job
Listed B2B company that sells through public procurement
Many of PolyPlank's deals are done through public procurement. Our focus was therefore to develop a strategy from the beginning to make the company visible high up in the search results. We placed particular emphasis on exposing PolyPlank to decision makers' searches related to the offerings that fall within our expertise.
Real-time reporting
Since the start of the assignment, it has been important for us to work with real-time reporting of our efforts and results. In this way, PolyPlank has had full insight into every kroner invested and gained complete transparency in how the work proceeds. We have also had ongoing reconciliations to ensure that we reach our goals and deliver the expected results.
A/B testing
To give PolyPlank a deeper understanding of its potential customers' search behavior and how it can be factored into future advertising strategies, we've been running continuous A/B tests. We have tested all campaigns and several of the company's products.
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