PolyPlank

Customer
Our job
PolyPlank is a listed company that, among other things, sells sound boards, patios, green houses and much more. Our mission consisted of helping the company to drive conversions (inquiries of interest) via cost-effective Google advertising and SEO. We have also advised and set up a strategy so that the company can take the next step towards starting to work data-driven.
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We at PolyPlank have used Webshark and are very satisfied with their services. They have broad knowledge of digital marketing, but above all they are very transparent, open and pleasant.
Anton Aldentun
Marketing and Production Manager at PolyPlank

Listed B2B company that sells through public procurement

Many of PolyPlank's deals are done through public procurement. Our focus was therefore to develop a strategy from the beginning to make the company visible high up in the search results. We placed particular emphasis on exposing PolyPlank to decision makers' searches related to the offerings that fall within our expertise.
Real-time reporting
Since the start of the assignment, it has been important for us to work with real-time reporting of our efforts and results. In this way, PolyPlank has had full insight into every kroner invested and gained complete transparency in how the work proceeds. We have also had ongoing reconciliations to ensure that we reach our goals and deliver the expected results.
A/B testing
To give PolyPlank a deeper understanding of its potential customers' search behavior and how it can be factored into future advertising strategies, we've been running continuous A/B tests. We have tested all campaigns and several of the company's products.
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