Econopack

Customer
Our job
Econopack is a traditional B2B company that sells sustainable packaging solutions. The company's niche is tailor-made packaging solutions that highlight the customer's brand. Our mission consisted of helping the company to drive conversions (quote requests) via advertising on social media and Google Ads. Since the company had never advertised before, Webshark had to be involved and, together with the marketing team, develop a customized digital advertising strategy from scratch.
quote icon
After evaluating the market to find a long-term cooperation partner, I am very happy that we chose Webshark to manage our advertising. Both Jonathan and Erik are incredibly committed and are happy to take an extra call to keep me involved. I am very grateful for this collaboration which I know will take our business to the next level!
Anton Eriksson
Project coordinator at Econopack

Decision makers and channel selection

At the start of the work with Econopack, it was determined which potential companies we wanted to work with and which types of decision makers our marketing should target. We then identified which platforms were likely to provide the greatest exposure to these decision makers. Through a combination of demand-driven channels and discovery channels, Econopack has, despite a relatively small advertising budget, already in the first months received the majority of conversions in the form of quotation requests from various companies.
Conversion and focus on results
A clear focus on conversions has been the common thread in our collaboration. Since Econopack had not advertised much before, it was important to create success early in the collaboration and show that digital advertising works for them as well. In this way, Econopack can clearly see the value in the work and continue to create more value via the digital channels.
Track the customer journey
In this case, the customer journey has often been a continuous process where customers first discover Econopack on social channels, and then actively search for a solution to their need on a search engine. By appearing high in the search results, Econopack has been able to secure and increase its results.
Background image
Overlay image

Let's find right together

We always start with a personal meeting to understand your needs and goals. Book an appointment today! Do you want to hear more about our solutions and how we can help you become better digitally? Leave your details and let's bring in new business for your company together!

    By clicking "Send message" you agree to our privacy policy
    Overlay image
    Or reach us via:
    Email icon Wallingatan 18, 111 24 Stockholm