Customer
Our job
Decision makers and channel selection
At the start of the work with Econopack, it was determined which potential companies we wanted to work with and which types of decision makers our marketing should target. We then identified which platforms were likely to provide the greatest exposure to these decision makers. Through a combination of demand-driven channels and discovery channels, Econopack has, despite a relatively small advertising budget, already in the first months received the majority of conversions in the form of quotation requests from various companies.
Conversion and focus on results
A clear focus on conversions has been the common thread in our collaboration. Since Econopack had not advertised much before, it was important to create success early in the collaboration and show that digital advertising works for them as well. In this way, Econopack can clearly see the value in the work and continue to create more value via the digital channels.
Track the customer journey
In this case, the customer journey has often been a continuous process where customers first discover Econopack on social channels, and then actively search for a solution to their need on a search engine. By appearing high in the search results, Econopack has been able to secure and increase its results.
Let's find right together
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